Sunday, 5 April 2009
Ideas Factory (London) brand creation - - a luxury travel company, called Carte Blanche. Obviously, when we're talking luxury, gold instantly comes to mind - but the reason I find this concept so attractive, is the use of fine gold against the matte brown. With the meaning of luxury changing, due to the recession, people are wanting more subtle indicators of a high-end lifestyle. They don't want the brassy luxury that once was, as it is deemed inappropriate to flash the cash when less fortunate people are struggling. So, in light of that, I think this is the perfect example of how to say luxury in a diffident way.